Turning Branch Digital Signage Into a Measurable Business Channel
An East Coast community bank had recently redesigned several branches as more open, flexible environments intended to support more than traditional transactions. One of those locations included digital signage throughout the branch, along with a wall-mounted interactive kiosk beside a collaboration and discovery area. The kiosk was seeing little
* See why putting the website on the kiosk can leave the interaction without a clear reason to exist in the branch. * Understand why the same kiosk content and placement may not work across different branch environments. * Determine what role staff should play in the interaction and what should happen after