Alisa Semyekhina

I was listening to a recent digital signage interview where a director of technology was explaining what their solution allows a client to do. A client can schedule content, assign a start date and an end date, upload it remotely, make changes without being physically on-site and manage the

An East Coast community bank had recently redesigned several branches as more open, flexible environments intended to support more than traditional transactions. In one of those transformed locations, digital touchpoints were integrated throughout the new branch experience, from large-format screens to an interactive screen within a collaboration area. That

* See why putting the website on the kiosk can leave the interaction without a clear reason to exist in the branch. * Understand why the same kiosk content and placement may not work across different branch environments. * Determine what role staff should play in the interaction and what should happen after

Digital signage ROI starts with defining what the screens were expected to impact.